Refined · verified against live parkavecosmetic.com

Four concepts, now on-brand

Re-grounded in the live site's actual palette and type: terracotta as primary, spa-teal brought in as the complement, warm-gray structure, white grounds, Lora display + Montserrat. The logo is trimmed of its baked-in whitespace and given proper presence. Lockup options below are the start of the wordmark refinement.

Verified brand palette

Sampled live from parkavecosmetic.com — buttons, nav, accents. These are the real values, not guesses.
Terracotta
#df711f
primary · CTA
Spa Teal
#35b1bf
complement · accent
Terracotta Deep
#a14e13
hover · depth
Warm Gray
#575b5e
structure · nav
Ink
#33373d
headlines · body
Soft White
#faf8f5
ground

Logo lockup — three refinement directions

The PA mark is theirs; the wordmark is what needs work. All shown on the trimmed mark. Pick a direction and we tighten it into the real asset.
A · cleaned current full lockup
The existing lockup, just trimmed + sized right. Lowest risk — same mark Jessica knows.
B · serif elevate
PA
Park AveCosmetic Center
Mark + wordmark re-set in Lora (the site's serif). Reads more boutique, more medical-luxe.
C · modern sans
PA
PARK AVECOSMETIC CENTER
Mark + Montserrat caps, terracotta sub-label. Cleaner, more contemporary, matches site body type.
1 · Warm Editorial
White ground, gray nav links, teal eyebrow + accent edge, terracotta CTA. Lora headline. The safe, ship-ready default — closest to a literal EntityMed reskin.
park-ave-cosmetic-center.entitymed.com
client portrait
PA
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Park Ave Cosmetic Center

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2 · Centered Boutique
Logo centered + large with a teal hairline rule, terracotta band-edge at the base. The most direct answer to the logo problem; symmetrical and calm.
park-ave-cosmetic-center.entitymed.com
PA

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3 · Full-bleed Luxe
Spa-photo bleed, reversed logo in the nav, teal eyebrow, solid terracotta CTA (matching how the live site uses its buttons). The most premium read.
park-ave-cosmetic-center.entitymed.com
PA
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13 · After Dark
The premium dark variant, but palette-aligned: brand warm-gray rather than generic black, teal hairline, terracotta CTA. "Park Ave after hours" instead of generic bronze.
park-ave-cosmetic-center.entitymed.com
PA
Park Ave Cosmetic Center

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